Eggs for Soldiers

You never really notice how many PR campaigns are integrated into your day to day life until you have a bit of knowledge or experience in the field itself. For example, this sweet but simple charity campaign “Eggs For Soldiers” caught my eye this morning whilst making my breakfast…..

Using our traditional understanding of boiled eggs and sliced bread soldiers for dipping, the phrase “Eggs For Soldiers” is cleverly turned on its head when you realise 15p of each box bought goes directly towards the Help for Heroes charity. This clever little pun therefore easily and effectively raises awareness of the charity by emphasising that the eggs bought are quite literally Eggs for Soldiers!

Simple, eye-catching and effective!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: