You never really notice how many PR campaigns are integrated into your day to day life until you have a bit of knowledge or experience in the field itself. For example, this sweet but simple charity campaign “Eggs For Soldiers” caught my eye this morning whilst making my breakfast…..
Using our traditional understanding of boiled eggs and sliced bread soldiers for dipping, the phrase “Eggs For Soldiers” is cleverly turned on its head when you realise 15p of each box bought goes directly towards the Help for Heroes charity. This clever little pun therefore easily and effectively raises awareness of the charity by emphasising that the eggs bought are quite literally Eggs for Soldiers!
Simple, eye-catching and effective!