All American Muslim
On November 13 2011, U.S TV channel TLC is set to premiere ‘All American Muslim’: the first ever reality television show (RTV), featuring a cast made entirely of Muslim-American citizens.
According to the show, Arab-Americans make up less than 1 per cent of the U.S population. The show is set to follow five different Arab-American Muslim families in their normal everyday lives. Cast members include a Sheriff, a coach of a local football team, a businesswoman and a bride. The show is designed to challenge stereotypes and heighten awareness of the struggles the American-Muslim community faces in the balance between their “faith and nationality in a post 9/11 world”.
Whilst RTV generally has the stigma of being soft entertainment, looking at this from a PR perspective I believe this could be precisely the way to gently ease people from a state of ignorance to a state of heightened awareness of the culture. This is an example of one of the many tasks PR practitioners often face; that being ‘what is the best tool to use to reach your audience’. People are guided by fear, and by watching these families in their ordinary everyday roles from the safety of a living room, I feel this could potentially be a very successful way of diminishing this fear of the unknown through a somewhat fun, interesting but heartfelt perspective.